It’s hard to pin point exactly when Candy was born. I know I created our Whatsapp chat on the 8th of March 2015, so let’s just use that as Candy’s Birthday for now. The idea to create a brand and medium through which Sonny Harverson (the co-founder of Candy) and I could share our love for modified cars however was around for years prior.
In the same way that brands such as Stussy, Vans or Palace helped to bring the skate and surf community into the public eye, we created Candy with the intention of shining a spotlight on the ever growing car scene. A big thing for us was that all of our content has to be original, and created by us at Candy. This has been the case since day 1, and will never change. Personally, if the content on our website made at least one person think to themselves “I want to attend a show like that” or “I want to drive a car like that” I’d consider Candy a success. I’m sure the others would agree with me.
Speaking of the others, it’s important I mention the people who run Candy with me. While I make sure the Instagram and YouTube is running smoothly as well as gather the content for the website, Sonny is always in the background liaising with me what we do next and when. He’s currently at University studying something to do with film, so I guess that will come in handy eventually. Being the cofounder he has clarity on what Candy is, and helps to make sure we’re going in the right direction. The next person I need to mention is Will Chappell. Every single button you press on our website, every word of mine you read and every photo you have seen is all thanks to him. He told me once that he loves being known as The Website Guy, so that’s what I introduce him as when I get the chance. I also let him take over the Candy Instagram story from time to time. The fourth and final person to join Candy was Matthew Pawley. He comes along to shows with us whenever he can, and he’s actually quite good with a camera. Some of the photos you’ll see in our show coverage and Instagram posts come from him (same applies to Sonny.) I guess eventually Matt might also come in handy too then.
So with the 2017 show season just around the corner (Ultimate Dubs is in 5 days as I write this) I’m hoping our Content will continue to get sharper and more professional, whilst reaching more people than ever before. With Will and I working full time, we have the weekends off to attend all the shows we possibly can. Sonny and Matt meanwhile have continued with their education, but I’m sure they’ll be coming with us to most of the big shows this year anyway.
Roll on 2017.
Although Candy was founded only in 2015, the idea for a brand and medium through which founders Sonny Harverson and Michal Fidowicz could share their love for modified cars had been in their heads for a few years prior.
In the way that brands like Stussy, Vans or Palace bring the skate and surf scene to everyday people, Candy was created with the intention of representing the modified car scene and making it something that people want to be a part of.
Candy was never going to be a simple photography blog. Through the power of photos, videos, apparel and passionately written articles, we aim to capture the events and share them with the internet. Ultimately the goal was to create something that was easily accessible and enjoyable to follow.
The origin of the name ‘Candy Showroom’ is easily explained. One way to describe the cars we photograph would be sweet, like candy. A showroom is a place where cars are put on display for the public to admire. With the two put together, Candy Showroom becomes the place where show quality cars come together to be appreciated and shared amongst like-minded people.
Soon after Candy Showroom’s inception, the team began to grow larger than just Sonny and Michal. They asked a very close friend and web developer Will Chappell to build them a website. It wasn’t long before Will developed an interest in cars, and naturally became the third member of the team. Others friends started to come to meets and shows and soon begun their own car projects, with Matt Pawley becoming the most recent member of the team.
As the 2016 show season takes place, the whole Candy Showroom Crew will turn 18 years old, attend more shows than ever before, shoot as many car features as we can, and carry on building our own car projects. Most importantly however, in 2016 we will be able to document every step of our adventures through the second year of Candy Showroom’s existence.
Words: Michal Fidowicz and Sonny Harverson